Lavender fields and farms on the slopes of Haleakalā in Kula

The Slopes of Haleakalā: Kula Farms

A farm-to-table experience in Maui's agricultural heartland

Jade Kawanui, local photographer and guide

Written by a Local Photographer

Jade Kawanui

Ali'i Kula Lavender Farm: A Purple Paradise with Panoramic Views

As you drive out of Makawao and continue your ascent up Haleakalā, you enter the agricultural heartland of Kula. This is where the magic of Maui's rich volcanic soil is on full display. The cooler climate and misty mornings create the perfect conditions for a staggering variety of crops, from sweet onions and strawberries to coffee and lavender. But what makes Kula truly special is not just the farms themselves, but the interconnected ecosystem they form. The produce grown here supplies the restaurants, the farmers sell their goods directly to the community at the weekend market, and visitors get to experience this beautiful cycle firsthand.

Perched at a cool 4,000-foot elevation, the Ali'i Kula Lavender Farm is one of the most serene and picturesque places on Maui. The 13.5-acre farm is home to approximately 55,000 lavender plants of 20 different varieties, meaning something is almost always in bloom, painting the hillside in shades of purple year-round.

A visit here is an experience for all the senses. You can take a self-guided walking tour through the gardens, which takes about an hour and offers breathtaking panoramic views of Maui's central valley and the West Maui Mountains. The air is filled with the calming scent of lavender, mixed with the fragrance of olive trees, protea, and hydrangeas that also grow on the property. After your walk, stop by the gift shop on the porch for light refreshments. You absolutely must try their famous lavender scones with lilikoi (passion fruit) jelly and a cup of lavender lemonade or coffee. It's the perfect way to relax and soak in the view.

Remember to wear comfortable walking shoes and bring a light jacket, as the weather can be cool and change quickly at this elevation. The farm is open Friday through Monday from 10 AM to 4 PM, and a small admission fee is required.

The Scent of Aloha: Kula's Coffee & Culinary Farms

For a truly immersive farm-to-table experience, you cannot beat O'o Farm. This beautiful 8.5-acre organic farm is nestled in the misty forests of Waipoli and offers an incredible opportunity to connect with your food from the ground up. They offer two distinct tours that I highly recommend booking in advance, as they are very popular.

Seed-to-Cup Coffee & Brunch Tour

Starts at 8:30 AM. Taste different roasts of estate-grown coffee while learning about cultivation from cherry to roasting. Tour the orchards and gardens before a multi-course brunch using ingredients harvested steps away.

🥗 Gourmet Lunch Tour

Starts at 10:30 AM. A hands-on culinary adventure where you harvest vegetables for your own meal. Learn about regenerative farming practices and enjoy a spectacular gourmet lunch in the outdoor dining area.

For a more intimate and rustic experience, the Shim Farm is a one-man working coffee and protea farm. When tours are available, it offers a fascinating look at small-scale agriculture in Kula, with a "million-dollar view" of the island. Be sure to check their website for current availability.

From the 'Āina (Land): Produce, Cheese & More

The agricultural diversity in Kula is astounding, and there are several other fantastic farms worth a visit.

Kula Country Farms

A beloved regional landmark perched on the slopes with sweeping views. Famous for sweet Kula onions. In spring, pick your own strawberries, and in fall, visit their popular pumpkin patch.

Surfing Goat Dairy

Fun and family-friendly tours where you meet and feed friendly goats, learn about cheese-making, and sample fresh chèvre and goat cheese truffles. They've won 18 national cheese awards.

Oko'a Farms

Leader in sustainable farming. Visit their farm store in Makawao or find their incredible variety of fresh, organic produce at their large stall at the Upcountry Farmers Market.

A Saturday Ritual: The Upcountry Farmers Market

If you are lucky enough to be in Upcountry on a Saturday morning, a visit to the Upcountry Farmers Market is an absolute must. Held from 7 AM to 11 AM at the Kulamalu Town Center in Pukalani, this is where the community gathers to celebrate the bounty of the land. With over 40 vendors, it's a vibrant, bustling scene and the best place to experience the true taste of Maui.

Insider Tips for the Farmers Market

  • Arrive Early: Non-negotiable. The best produce and sought-after food items sell out within the first hour or two. Parking is also challenging, so an early start saves hassle.
  • Come Hungry: One of the best breakfast spots on the island. Find Thai and Indian curries, raw vegan foods. Don't miss Maui Cones (get there first, they sell out!), OGG Bagel, or Maui Empanadas.
  • Talk to Farmers: Stop by the Oko'a Farms stall and ask what's in season. Discover new fruits and vegetables and learn about sustainable practices.
  • Bring Cash & Bags: While many accept cards, cash is faster. Bring reusable shopping bags to help keep Maui beautiful.

Dining with a View: Best Restaurants in Kula

The farm-to-table ethos is alive and well in Kula's restaurants, where chefs take full advantage of the fresh ingredients growing just outside their doors.

Kula Lodge

An Upcountry institution at 3,200 feet with rustic stone fireplace and breathtaking bi-coastal views. Perfect for warming up with hearty breakfast after Haleakalā sunrise. The on-site Kula Marketplace features gifts from over 200 artists.

Kula Bistro

True favorite known for huge menu of Italian-inspired comfort food and incredibly generous portions. Bustling, casual spot that's almost always packed. BYOB (beer and wine only). Worth the wait.

La Provence

Charming French bakery on Lower Kula Road with outdoor garden seating and beautiful coastal views. Authentic French pastries, flaky croissants, and breakfast crepes. Often cash-only, service on relaxed island-time schedule.

📸 Photo Pro-Tip

At the farms in Kula, use a shallow depth of field (a low f-stop number like f/2.8 or f/4) to isolate details—a single lavender sprig, a ripe coffee cherry, or a strawberry on the vine—while blurring the beautiful landscape in the background. This creates a professional, artistic shot that tells a story.

ℹ️ Kula Essentials

  • Elevation: 3,000-4,000 ft
  • Farmers Market: Sat 7-11 AM
  • Lavender Farm: Fri-Mon 10-4
  • Best Season: Year-round

🌱 Must-Visit Farms

  • Ali'i Kula Lavender
  • O'o Farm tours
  • Surfing Goat Dairy
  • Kula Country Farms
  • Upcountry Farmers Market