Maui Farmers' Markets
Upcountry & Beyond: From Haleakalā's slopes to sunny coastal towns
Written by a Local Market Expert
Kalani MillerValley Isle Market Adventure
Maui's market scene is defined by its dramatic geography. You have the cool, misty slopes of Haleakalā, the heart of "Upcountry," which produces some of the most incredible produce in the state. Then you have the sunny coastal towns, offering their own unique bounty.
Exploring both is essential to understanding the agricultural soul of the Valley Isle.
| Market Name | Location | Day(s) | Hours | Key Feature |
|---|---|---|---|---|
| Upcountry Farmers Market | Pukalani (Upcountry) | Saturday | 7:00 AM - 11:00 AM | Best of Maui; Oldest |
| Kula Country Farms | Kula (Upcountry) | Tue-Sun | 10:00 AM - 4:00/5:00 PM | Strawberry Picking |
| Hāna Fresh Farm Stand | Hāna (East) | Mon-Fri | 7:00 AM - 3:00 PM | Road to Hāna Stop |
| Napili Farmers Market | Napili (West) | Wed & Sat | 8:00 AM - 12:00 PM | Live Music |
The Upcountry Experience
A trip to Upcountry Maui is a journey into the island's agricultural heart. The air is cooler, the views are breathtaking, and the food is unbelievably fresh.
Upcountry Farmers Market (Pukalani)
The Vibe: This is the crown jewel of Maui markets. As the oldest farmers' market on the island, it has a history stretching back over 40 years and has been repeatedly voted "Best of Maui". It's a vibrant, active Saturday morning ritual for the community, not too big but packed with high-quality vendors.
What to Buy: This is where you find the best of Upcountry's bounty. Look for mounds of organic produce, fresh-caught fish, locally roasted coffee, and unique prepared foods. It's also a haven for vegans, with an astonishing number of options, from sweet potato miso cheesecake to vegan breakfast hash. Don't miss the bagels from OGG Bagel—they're legendary.
Insider Tips: The one complaint you'll hear is about the parking, which one person aptly described as "death." The local pro-tip is to turn right at the roundabout and head downhill; you'll almost always find a spot along the road. Get there right at 7 a.m. The best and rarest items can sell out by 8 a.m.
Kula Country Farms
The Vibe: This isn't a traditional market but a beautiful, family-run farm stand with an idyllic setting on the slopes of Haleakalā. It's famous for its seasonal activities, especially strawberry picking in the spring and a massive pumpkin patch in the fall.
What to Buy: Beyond the seasonal fun, their produce stand is a cornucopia of Kula-grown vegetables, fruits, and flowers. They are famous for their homemade jams—the strawberry Hawaiian chili pepper jam is a must-try—and their sweet Kula onion barbeque sauce.
Ali'i Kula Lavender Farm
The Vibe: While not a farmers' market, this stunning farm is a cornerstone of Upcountry agriculture and a perfect complement to a market visit. Located at 4,000 feet elevation, the 13.5-acre farm is home to 55,000 lavender plants with breathtaking bi-coastal views.
What to Buy: After strolling through fragrant fields, visit their gift shop filled with lavender products: culinary lavender for cooking, gourmet seasonings, soothing teas, and bath & body products like lotions and spritzers.
🏔️ Upcountry Highlights
- Cool mountain climate
- Rich volcanic soil
- Organic farming focus
- Stunning mountain views
⏰ Best Times
Saturday 7:00 AM - arrive early
Spring (March-May)
Fall (October)
🎒 Upcountry Tips
- Bring layers (cooler weather)
- Plan for parking challenges
- Arrive by 7:30 AM
- Make a day of it
Coastal & Community Markets
From the sunny shores of South Maui to the remote jungles of East Maui, these markets offer convenience and unique local flavor.
Farmers Market of Maui (Kīhei & Honokōwai)
The Vibe: These are your go-to weekday markets if you're staying in the popular resort areas of South Maui (Kīhei) or West Maui (Honokōwai). They are reliable, well-stocked, and incredibly convenient for grabbing fresh produce to stock your condo kitchen.
What to Buy: A solid selection of Hawaiian fruits and vegetables, perfect for making your own fresh meals and cocktails during your stay. The Kīhei market is located in the Suda Store parking lot, and the Honokōwai market is across from Honokōwai Park.
Hāna Fresh Farm Stand
The Vibe: An absolutely essential stop for anyone brave enough to drive the legendary Road to Hāna. This isn't just a market; it's an oasis. Located in Hāna town, it offers a shady picnic area to relax and refuel.
What to Buy: This market is a project of the Hāna Health nonprofit, showcasing organic produce and rare herbs grown right in the area. They have a full menu for breakfast and lunch, plus delicious fresh-pressed juices and smoothies.
Napili Farmers Market
The Vibe: A fantastic West Maui market that perfectly captures the aloha spirit, featuring live Hawaiian music often performed by the legendary slack-key guitarist George Kahumoku.
What to Buy: This market highlights local, non-GMO produce and offers a great array of other goods, including fresh kombucha, local eggs, pastries, handmade jewelry, and even locally made sunscreen.
Make a Day of It: Combine your Upcountry market trip with a visit to the charming town of Makawao, the Ali'i Kula Lavender farm, or one of the many scenic lookouts along the winding mountain roads. The journey is just as rewarding as the destination.