Privacy Policy
Last updated: July 2025
At Things To Do Hawaii, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thingstodohawaii.com.
We never sell your personal information to third parties. Your privacy is important to us, and we are committed to being transparent about our data practices.
Information We Collect
Information You Provide
- Newsletter Subscription: When you sign up for our newsletter, we collect your email address to send you updates about Hawaiian travel tips, destination guides, and special content.
- Contact Forms: If you contact us through our website, we may collect your name, email address, and any information you choose to include in your message.
Information Automatically Collected
- Google Analytics (GA4): We use Google Analytics 4 to understand how visitors interact with our website. This includes information such as pages visited, time spent on site, bounce rate, and general geographic location (city/state level).
- Cookies and Similar Technologies: We use cookies to enhance your browsing experience and analyze site traffic.
- Device Information: We may collect information about your device, including browser type, operating system, and IP address.
How We Use Your Information
We use the information we collect for the following purposes:
- Newsletter Delivery: To send you our newsletter containing Hawaiian travel tips, destination guides, and curated content
- Website Analytics: To understand website usage patterns and improve our content and user experience
- Customer Support: To respond to your inquiries and provide assistance
- Website Improvement: To analyze trends and optimize our website performance
- Legal Compliance: To comply with applicable laws and regulations
Google Analytics
We use Google Analytics 4 (GA4) to collect and analyze information about how visitors use our website. Google Analytics uses cookies to track your interactions with our site, including:
- Pages you visit and time spent on each page
- How you arrived at our website (search engines, social media, direct visit, etc.)
- Your general geographic location (city and state level)
- Device and browser information
- Site navigation patterns
This information is aggregated and anonymized. Google Analytics does not collect personally identifiable information. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Google AdSense & Advertising
📢 AdSense Privacy Notice: Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visit to this site and/or other sites on the Internet. Users may opt out of personalized advertising by visiting Ads Settings.
We display advertisements on our website through Google AdSense and other advertising networks. These services use cookies and similar technologies to:
- Show you relevant advertisements based on your interests
- Measure the effectiveness of advertising campaigns
- Prevent fraudulent clicks and impressions
- Provide reporting to advertisers about ad performance
For more information about Google's advertising practices and how to control ad personalization, visit Google's Advertising & Privacy page and our Cookie Policy.
How We Share Your Information
🛡️ We never sell, rent, or trade your personal information to third parties for marketing purposes.
We may share your information only in the following limited circumstances:
- Service Providers: With trusted third-party service providers (like Google Analytics and email service providers) who help us operate our website and deliver services to you
- Legal Requirements: When required by law, court order, or government regulation
- Business Protection: To protect our rights, property, or safety, or that of our users or others
- Business Transfers: In connection with a merger, acquisition, or sale of our business assets
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device when you visit our website.
Types of cookies we use:
- Essential Cookies: Necessary for the website to function properly
- Analytics Cookies: Help us understand how visitors interact with our website (via Google Analytics)
- Functional Cookies: Remember your preferences and improve your experience
You can control cookies through your browser settings, but please note that disabling certain cookies may limit your ability to use some features of our website.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
- Newsletter Subscriptions: Until you unsubscribe or request deletion
- Analytics Data: Google Analytics retains data for 26 months by default
- Contact Inquiries: Typically deleted after 3 years unless ongoing correspondence is needed
Your Privacy Rights
You have the following rights regarding your personal information:
- Access: Request information about what personal data we have about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal information
- Unsubscribe: Unsubscribe from our newsletter at any time using the link in our emails
- Opt-out: Opt out of Google Analytics tracking using their browser add-on
To exercise any of these rights, please contact us using the information provided below.
California Privacy Rights (CPRA/CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
🏛️ "Do Not Sell or Share" Notice
We do not sell your personal information to third parties for monetary consideration. However, we may share information with advertising partners for targeted advertising, which may be considered a "sale" under California law.
Your California Rights Include:
- Right to Know: Request details about the personal information we collect, use, disclose, or sell
- Right to Delete: Request deletion of your personal information (subject to certain exceptions)
- Right to Correct: Request correction of inaccurate personal information
- Right to Opt-Out: Opt out of the "sale" or "sharing" of your personal information
- Right to Limit: Limit the use of sensitive personal information
- Right to Non-Discrimination: Not receive discriminatory treatment for exercising these rights
Categories of Personal Information We Collect:
Identifiers
Email addresses, IP addresses
Internet Activity
Website usage, pages visited, clicks
Geolocation Data
General location (city/state level)
Inferences
Preferences and interests for advertising
How to Exercise Your California Rights:
To exercise any of these rights, contact us at:
Email: privacy@thingstodohawaii.com
Subject Line: California Privacy Rights Request
Website: thingstodohawaii.com
We will verify your identity before processing your request and respond within 45 days (extendable by 45 additional days if necessary). We do not charge a fee for processing requests unless they are excessive, repetitive, or manifestly unfounded.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, please note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Children's Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately so we can remove that information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by updating the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Things To Do Hawaii
Email: privacy@thingstodohawaii.com
Website: thingstodohawaii.com
For newsletter unsubscribe requests, you can also use the unsubscribe link in any of our emails.