Hawaiian fashion boutiques and island style shopping

Island Fashion & Style

From resort luxury to local boutiques - discover your authentic Hawaiian style

Written by a Local Expert

For the Fashion and Resort Wear Shopper: Island Style, from Boutiques to Brands

Hawaiian fashion is more than just a floral print; it's a statement of lifestyle. From the luxurious resort wear found along the Kohala Coast to the unique, contemporary designs coming out of Hilo's independent boutiques, you can find island style to suit any taste.

Waikoloa's Luxury Lane: Kings' Shops and Queens' MarketPlace

The Waikoloa Beach Resort area is the island's hub for upscale shopping. Here, beautiful open-air centers feature a mix of internationally recognized brands and some of Hawaiʻi's most celebrated designers.

👑 Kings' Shops

This is the destination for Hawaiian luxury. Find high-end aloha shirts and elegant resort wear from legacy brands like Tori Richard and Kahala. For exquisite jewelry and accessories, visit Martin & MacArthur for their signature Koa wood creations and Na Hoku, Hawaii's finest jewelers since 1924, for island-inspired fine jewelry.

🏝️ Luxury Aloha Wear

• Tori Richard - premium aloha shirts
• Kahala - elegant resort wear

💎 Fine Jewelry

• Martin & MacArthur - Koa wood jewelry
• Na Hoku - Hawaiian fine jewelry since 1924

👸 Queens' MarketPlace

This center offers a fantastic mix of styles and price points. Find classic aloha shirts at Reyn Spooner and premium, island-designed footwear at OluKai. For women's fashion, Mahina offers trendy, contemporary looks, while Olivia Clare Boutique is a must-visit, featuring a curated collection from over 100 local artisans and vendors, including clothing, jewelry, and gifts. You can also find beautiful pearl and Hawaiian-themed jewelry at Maui Divers Jewelry.

👔 Classic Brands

• Reyn Spooner - classic aloha shirts
• OluKai - island-designed footwear

👗 Women's Fashion

• Mahina - trendy contemporary looks
• Olivia Clare - 100+ local artisans

💍 Jewelry & Pearls

• Maui Divers Jewelry - pearls
• Hawaiian-themed designs

Hilo's Independent Spirit: Downtown Boutiques

For a more grassroots fashion experience, the historic downtown area of Hilo is where you'll find unique, contemporary aloha wear from designers who live and work in the community.

👯‍♀️ Simply Sisters by Lola Miller

Located on beautiful Hilo Bayfront. High-quality, modern aloha attire in wide and inclusive size ranges.

✨ Lexbreezy Hawaii

Prince Kuhio Plaza boutique. Custom-cut, one-of-a-kind styles with modern twist on classic aloha wear.

🌺 Island Nation

Environmentally conscious brand printed in Hilo. Features designs by local artists that celebrate Hawaiian culture and language. Wear your aloha with pride and purpose.